Firstly let me start this piece by saying that I have a lot of time for Jolla and what they are doing. This amazing group of talented people have broken away from the industry norm and have taken what Nokia started and are developing something I hope will be great.
Unfortunately my hope may just be that, hope !
When Jolla first publicly displayed Sailfish to the world it was an awkward, sometimes flawed but always endearing launch. You came away with the sense that this group of people really cared about what they did and what they can do for you.
Now, onto the main point of this post, the fly in the ointment lets say, its Jolla’s ‘Unlike’ slogan. I truly believe that they need and must change this, the public at large will associate this as a bad reference to the Jolla product. I’m not talking about the tech industry or the geeks who loved Maemo/MeeGo and I include myself there. Im talking about Joe public, Facebook has forever changed terms such as ‘Like’, ‘Unlike’ and ‘Friend’ and ‘Unfriend’.
The normal everyday public will just not see past a slogan such as #Unlike being attributed to a product, they wont wait to see the next bit such as ‘Unlike…..Anything Else’.
Considering what we have seen post Jolla launch in Ubuntu and now BlackBerry 10, Sailfish looked pretty drab. While obviously not finished they need to ensure their image is perceived as one of greatness while they polish their product.
If sailfish comes to market and its not much different to what we have seen already and Ubuntu and Blackberry 10 take off then scores of people all over the web will use the ‘Unlike’ tag against Jolla.
So Jolla, please consider this, please change this.
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